Dorian Regester

Hi, I'm Dorian Regester, President of Marketing Optimizations, Inc., a cutting edge full-service interactive marketing and digital analytics agency based in Paramus, NJ.

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Dorian Regester is the President of Marketing Optimizations and an entrepreneur with broad experience in web analytics, web optimization, and search engine marketing spanning multiple verticals.Dorian Regester is a proactive individual with a proven track record of improving processes and procedures within a short amount of time. He is comfortable conversing with both sides of the house - gathering key business requirements and translating into key performance indicators, developing measurement plans and tagging strategies, writing the tech specs and working with tech to implement or implementing the tracking code himself, creating QA testing plans, building dashboards and other "push" reporting, while also walking business through "the rhythm of the numbers" helping them take action off the data captured.

Consultant at Cadbury

2009 - 2011

• lead web analytics consultant for all of Cadbury brands • leveraging Omniture SiteCatalyst, Google Analytics, and MicroStrategy • tagged and tracked all digital assets (Facebook apps and fan pages, mobile apps, web pages, and intranet)

Consultant at Herbalife

2012

Consultant at Willett Marketing

2011

Consultant at Acxiom

2010

Consultant at Engine Room

2010

• lead web analytics consultant for all of Engine Room clients which include Ikea Australia, The City of Sydney Australia, and Ubank leveraging Omniture SiteCatalyst, Google Analytics, and Coremetrics

La Salle University

1997 – 2000

Bachelor of Science (BS)

Adobe SiteCatalyst, Google Analytics, Coremetrics Analytics, Unica, Adobe Test&Target, SiteSpect, Optimost, Optimization, Data Analysis, Analytics, Convertro, Amadesa, Google Website Optimizer, SEO, SEO copywriting, Quantitative Analysis, Quantitative Research, Competitive Analysis, Competitive Intelligence, Adobe Discover